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Truth is the first casualty in PR offensive | The Independent:
The Ruder Finn strategy has been to build a congressional and Senate coalition in the US in support of Croatia. The strategy has included mobilising the 2.5 million Croats in the US to lobby their own representatives in Congress.
Central to all this activity was equating the Serbian forces with Communism and the Croats with Western freedom and democracy.
Ruder Finn's work for Croatia - SourceWatch:
On 12 August 1991, the Croatian government hired the American public relations firm Ruder Finn Global Public Affairs to "develop and carry out strategies and tactics for communication with members of the U.S. House of Representatives and the Senate as well as with officials of the U.S. government including the State Department, the National Security Council and other relevant agencies and departments of the U.S. government as well as with American and international news media". On 12 November 1991, Ruder Finn's contract was renewed to include lobbying in relation to diplomatic recognition, sanctions, and embargoes, as well as briefings for officials of the first Bush administration and preparation of special background material, press releases, both reactive and proactive articles and letters to the editors to appear in major newspapers, briefings for journalists, columnists, and commentators. In January and February 1992, Ruder Finn organized trips to Croatia for U.S. Congressmen. The United States recognized Croatia as an independent state on 7 April 1992.
