The end of the hipster: how flat caps and beards stopped being so cool | Fashion | The Observer: At some point in the last few years, the hipster changed. Or at least its definition did. What was once an umbrella term for a counter-culture tribe of young creative types in (mostly) New York's Williamsburg and London's Hackney morphed into a pejorative term for people who looked, lived and acted a certain way. The Urban Dictionary defines hipsters as "a subculture of men and women, typically in their 20s and 30s, that value independent thinking, counter-culture, progressive politics". In reality, the word is now tantamount to an insult.