Wednesday, March 05, 2008

MaestroTimothy.com � Blog Archive � If it’s hip and trendy, they’re not interested

MaestroTimothy.com � Blog Archive � If it’s hip and trendy, they’re not interested: "Just what is hip has become nebulous in a digital age of microtrends, when a cultural blip goes from underground to overexposed in one season. Likewise, the original concept of hip as something outside the purview of the mainstream has been replaced by the hipstream: mainstream cool packaged by corporate marketing departments.

The inevitable backlash — not against the bohemian veritas but the sycophantic consumer of cool — is well underway."

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