Invasion of the troll armies: ‘Social media where the war goes on’ | Media | The Guardian

Invasion of the troll armies: ‘Social media where the war goes on’ | Media | The Guardian:

You can hire your own troll army if you have the cash. In 2011 the PR firm Bell Pottinger told undercover journalists that they could “create and maintain third-party blogs”, and spruce up Wikipedia profiles and Google search rankings. Indeed marketing has a rich history of so-called “astroturfing”, which is laying down fake grassroots. Take Forest, “the voice and friend of the smoker”, which at least admits in nearly invisible small print that it is paid for by the tobacco industry.