Persona, Ideology, the Egregore, and Social Media

Persona, Ideology, the Egregore, and Social Media | The Center for Sophiological Studies

Psychopathological complexes (or egregores, if you prefer) can also behave as autonomous beings capable of interfering with the intentions of the individual ego in your local Facebook coterie. In fact, social media may make such generation both more prolific and more effective.

The problem, of course, is we tend to think that this kind of thing happens to other people, but never to us. But how do we stay awake?