Email Marketing for Authors: Best practices for building, managing and measuring your email list - Written Word Media

Email Marketing for Authors: Best practices for building, managing and measuring your email list - Written Word Media: Back in our 10 Trends in Publishing Every Indie Author Needs to Know post this past January, we talked about the importance of email marketing for authors. That trend has stayed true throughout the first half of the year, and email marketing remains one of the most effective tactics for driving book sales. Are you ready to join in on the trend? Keep reading for a primer on email marketing for authors, and learn how you can use it as an effective tool to sell more books.